<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>NodeNarrative Blog</title><description>Insights on marketing attribution, knowledge graph analytics, and privacy-first measurement for Shopify brands.</description><link>https://nodenarrative.io/</link><language>en-AU</language><item><title>Why Shopify Brands Can&apos;t Trust Meta&apos;s ROAS Numbers</title><link>https://nodenarrative.io/blog/why-shopify-brands-cant-trust-meta-roas/</link><guid isPermaLink="true">https://nodenarrative.io/blog/why-shopify-brands-cant-trust-meta-roas/</guid><description>Meta reports a 5x ROAS but your Shopify revenue tells a different story. Learn exactly why Meta attribution inflates your numbers and what to do about it.</description><pubDate>Sat, 28 Mar 2026 00:00:00 GMT</pubDate><category>attribution</category><category>meta-ads</category><category>roas</category><category>shopify</category><category>facebook-ads</category><category>attribution</category></item><item><title>Beyond GA4: What Multi-Touch Attribution Actually Shows You</title><link>https://nodenarrative.io/blog/beyond-ga4-multi-touch-attribution/</link><guid isPermaLink="true">https://nodenarrative.io/blog/beyond-ga4-multi-touch-attribution/</guid><description>GA4 tells you what happened. Multi-touch attribution tells you why. Learn what changes when you move beyond last-click and see the full customer journey.</description><pubDate>Wed, 25 Mar 2026 00:00:00 GMT</pubDate><category>analytics</category><category>ga4</category><category>multi-touch-attribution</category><category>analytics</category><category>shopify</category><category>google-analytics</category></item><item><title>How Graph-Based Attribution Works</title><link>https://nodenarrative.io/blog/how-graph-based-attribution-works/</link><guid isPermaLink="true">https://nodenarrative.io/blog/how-graph-based-attribution-works/</guid><description>How knowledge graph attribution maps customer journeys as networks, revealing channel relationships that traditional attribution models miss.</description><pubDate>Sat, 21 Mar 2026 00:00:00 GMT</pubDate><category>attribution</category><category>knowledge-graph</category><category>neo4j</category><category>attribution</category><category>methodology</category><category>shopify</category></item></channel></rss>