See the complete picture of your marketing impact
Knowledge graph-based attribution that reveals the relationships traditional tools miss. 7 models, real-time insights, privacy-first by design.
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Integrates with your existing stack
Key Features
7 Attribution Models
First-click, Last-click, Linear, U-Shaped, Time-Decay, Shapley, and Markov Chain models, from simple heuristics to game-theory powered.
Cross-Model Insights
See where all 7 models agree, where they diverge, and what it means for your spend. Graph-powered insights with "Why?" panels that explain every recommendation.
Privacy-First Design
GDPR and CCPA compliant by design. Built-in PII detection, anonymisation, and data deletion workflows.
First-Party Pixel
Our lightweight pixel captures every touchpoint on your storefront, immune to ad blockers, third-party cookie restrictions, and iOS privacy changes.
Product Performance Dashboard
See which products drive revenue across every attribution model. Segment by new vs returning customers, track ROAS (Return on Ad Spend) and POAS (Profit on Ad Spend) with trend sparklines.
Privacy by Architecture
Every identifier carries its own consent status. GDPR erasure cascades through the graph automatically. Privacy isn't a policy, it's how the graph works.
How It Works
From integration to insights in weeks, not months.
Connect
Link your marketing platforms in minutes
Collect
Our pixel captures every touchpoint automatically
Attribute
Heuristic models work from day one, advanced models activate as data builds
Optimise
Data-driven decisions with real attribution data
Privacy by Architecture, Not by Policy
Every competitor treats privacy as a compliance checkbox buried in their footer. We built it into the knowledge graph. A full consent banner ships with the pixel, and these three architectural capabilities are ones no other attribution platform can match.
Consent-per-identifier
Every identifier in your customer graph carries its own consent status. Email consent is tracked separately from cookie consent and device identifiers. Attribution models only use consented data paths.
GDPR cascading erasure
When a customer exercises their right to be forgotten, deletion cascades through every connected touchpoint in the graph automatically. No manual cleanup, no orphaned records.
Cookieless by default
Full attribution accuracy without any cookies. No fingerprinting, no workarounds. First-party server-side collection with graph-based identity resolution.
Ready to see the whole picture?
Join marketing teams who stopped guessing and started attributing.