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Attribution

How Graph-Based Attribution Works

How knowledge graph attribution maps customer journeys as networks, revealing channel relationships that traditional attribution models miss.

Sholto McNeilage Sholto McNeilage 7 min read
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Attribution

Why Shopify Brands Can't Trust Meta's ROAS Numbers

Meta reports a 5x ROAS but your Shopify revenue tells a different story. Learn exactly why Meta attribution inflates your numbers and what to do about it.

Sholto McNeilage 7 min read
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Analytics

Beyond GA4: What Multi-Touch Attribution Actually Shows You

GA4 tells you what happened. Multi-touch attribution tells you why. Learn what changes when you move beyond last-click and see the full customer journey.

Sholto McNeilage 7 min read
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