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Calculate Your Attribution ROI

See what better attribution could deliver for your business. Projections are based on published research from Forrester, MarketingEvolution, and industry benchmarks.

Estimate Your ROI

See what better attribution could return

Projection scenario

Better attribution with minor budget reallocation

$1K$500K
1.0x5.0x10.0x
151015
NodeNarrative plan costA$499/mo

Based on the Growth plan. Estimate your plan cost

Estimated payback period

< 1 month

Time until NodeNarrative pays for itself

ROAS uplift

+13%

3.0x → 3.4x

Annual revenue uplift

+A$45,792

+A$3,816/mo

Wasted spend recovered

A$9,600/yr

A$800/mo identified

ROI multiple

9.3x

Annual return vs. plan cost

Net annual gain+A$49,404

Revenue uplift + recovered spend, minus A$5,988/yr plan cost

Conservative scenario assumptions

  • Forrester TEI: 19% avg ROI lift Year 1
  • Gartner: 15-25% more accurate ROI measurement

Estimates based on industry benchmarks from Forrester, MarketingEvolution, and published competitor data. Actual results vary by industry, ad spend mix, current attribution maturity, and implementation effort. These projections are not guarantees.

Why Attribution ROI Matters

The cost of poor attribution compounds every month you keep spending.

47%

Ad budget misallocated

Average e-commerce wasted spend due to inaccurate attribution

Source: Commerce Signals

19%

ROI lift in Year 1

Average improvement from multi-touch attribution

Source: Forrester TEI

20-40%

Cost efficiency gain

From attribution-optimised campaign reallocation

Source: MarketingEvolution

How We Calculate

No black boxes. Every assumption is transparent and sourced.

1

Revenue uplift from improved ROAS

We apply the ROAS improvement percentage to your current revenue (ad spend x ROAS). Conservative uses 12% (Forrester lower bound), moderate uses 25% (MarketingEvolution mid-range). The improvement scales slightly with channel count because more channels means more cross-channel misattribution to correct.

2

Wasted spend recovery

Research shows 40-60% of e-commerce ad spend is misallocated. We estimate a portion of your budget is going to channels that appear to perform well under last-click attribution but don't drive incremental conversions. Conservative: 8% recovered. Moderate: 15% recovered. Both are well below the 47% industry average.

3

Payback period and ROI multiple

Payback = your NodeNarrative plan cost divided by total monthly gains (revenue uplift + recovered spend). ROI multiple = total annual gains divided by annual plan cost. Net annual gain subtracts the plan cost to show true return.

Sourced benchmarks

Forrester, Gartner, peer-reviewed research

Two scenarios

Conservative and moderate, never inflated

Transparent math

Every formula and assumption visible

ROI Calculator Questions

How we calculate projections and what the numbers mean.

How does NodeNarrative calculate ROI projections?
Our ROI calculator uses industry benchmarks from Forrester TEI research, MarketingEvolution studies, and published competitor data. We model two scenarios: conservative (10-15% ROAS improvement based on fixing misattribution) and moderate (20-30% improvement based on strategic channel reallocation). All assumptions are transparent and adjustable.
Are these ROI projections guaranteed?
No. These are estimates based on industry averages and published research. Actual results depend on your industry, current attribution maturity, ad spend mix, and implementation effort. We show conservative and moderate scenarios so you can assess the range of likely outcomes.
What does "wasted spend recovered" mean?
Research from Commerce Signals and MarketingEvolution shows that 40-60% of e-commerce ad spend is misallocated due to inaccurate attribution. "Wasted spend recovered" estimates the portion of your budget currently going to underperforming channels that accurate multi-touch attribution would redirect to higher-performing ones.
How quickly will I see ROI from better attribution?
Most businesses see initial improvements within the first month as obvious misattribution is corrected. The conservative scenario assumes minor reallocation, typically delivering measurable ROAS lift within 4-8 weeks. The moderate scenario involves deeper channel optimisation, typically reaching full impact within 3-6 months.
Why do you show two scenarios instead of one number?
Single-point ROI claims are misleading. Attribution ROI depends on many factors: your current attribution maturity, channel mix, team capacity to act on insights, and market conditions. Showing conservative and moderate scenarios gives you a realistic range to present to stakeholders, rather than an inflated single figure.
How does channel count affect the ROI projection?
More marketing channels typically means more misattribution between them. With 2 channels, platform-reported attribution may be 10-15% off. With 8+ channels, cross-channel misattribution compounds, often reaching 30-40%. Our calculator scales the improvement estimate modestly with channel count because there is more attribution error to correct.

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