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Attribution Your Clients Can Actually Understand

Your clients don't trust black-box models. NodeNarrative gives you explainable, visual attribution that reconciles against actual revenue, so you can walk clients through every touchpoint and win the trust that retains accounts.

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14-day free trial. No credit card required. Onboard your first client in under 48 hours.

5

Attribution models

48 hrs

Client onboarding

95%+

Attribution accuracy

A$249

Starting per client/mo

The Agency Attribution Problem

Your clients hire you to grow their revenue. But when attribution is a black box, you can't prove which channels drive results, and you can't explain why budgets should shift. The tool that should be your greatest asset becomes your biggest liability.

Clients don't trust the numbers

Black-box attribution models can't be explained in a client meeting. When your client asks "why did we credit Facebook for this sale?", you need a clear answer, not a shrug and a link to documentation.

Reporting consumes 20+ hours per month

Pulling data from five platforms, deduplicating in spreadsheets, and building slide decks per client. Your senior analysts spend more time on reporting than on the strategic work that actually retains clients.

Every platform tells a different story

Meta claims a 5x ROAS, Google claims 4x, but the client's Shopify revenue doesn't add up. You're left mediating between conflicting platform numbers with no single source of truth.

Attribution can't differentiate your pitch

Every agency pitches "data-driven marketing". But when your attribution tool is the same black box as your competitor's, methodology transparency becomes the one thing that could set you apart, and you can't offer it.

Attribution That Works for Your Agency

NodeNarrative replaces black-box models with explainable knowledge graph attribution. Every touchpoint mapped, every model transparent, every number reconciled against actual revenue.

Visual attribution clients can see

Knowledge graph visualisations show exactly how each touchpoint contributed to a sale. Walk clients through the actual customer journey instead of presenting abstract percentages.

7 models, one conversation

Run first-click, last-click, linear, U-shaped, time-decay, Shapley, and Markov chain models simultaneously. When models agree, confidence is high. When they diverge, you know where to investigate.

Reports that build trust

Attribution data that reconciles against actual revenue, not inflated platform metrics. When your numbers match the client's bank account, trust follows naturally.

Onboard new clients in days, not weeks

One-click integrations for Shopify, Meta, Google, and Klaviyo. New clients see attribution data within 48 hours, not after a multi-week implementation project.

Privacy by architecture, not by policy

Every identifier in each client's knowledge graph carries its own consent status. GDPR erasure cascades through every connected touchpoint automatically. A full consent management platform ships with the pixel, so clients don't need a separate CMP subscription. First-party data, cookieless tracking mode, and automatic PII detection come standard.

Methodology transparency as a moat

Shapley values from cooperative game theory. Markov chains for probabilistic modelling. Methods your clients can verify, not proprietary black boxes they have to trust on faith.

Explore our attribution methodology

Win Pitches. Retain Clients. Grow Revenue.

Every agency claims to be data-driven. Methodology transparency is the differentiator that actually proves it: in the pitch, in the QBR, and in the renewal conversation.

Win pitches with methodology transparency

When a prospect asks "how do you attribute conversions?", show them the knowledge graph. While competitors say "we use a proprietary model", you show the actual maths. That's the differentiator that wins the room.

Retain clients with verifiable results

Attribution that reconciles against actual revenue eliminates the quarterly "are these numbers real?" conversation. When clients trust the data, they stay. When they stay, your MRR grows.

Upsell strategy, not just execution

Cross-channel attribution reveals budget reallocation opportunities that clients can't see in platform dashboards. "Move 15% from Meta to email nurture" is a strategic insight, and a higher-margin conversation.

While competitors say "we use a proprietary model", you show clients the knowledge graph: every touchpoint, every relationship, every attribution credit explained with Shapley values.

Learn about Shapley values and Markov chains
Coming soon

Built for Agencies, by Design

We're building agency-specific features that turn NodeNarrative into the attribution backbone for your entire portfolio. These features are in active development, not available today.

Multi-client dashboard

In development

Manage attribution across your entire portfolio from a single view. Switch between clients instantly, compare performance across accounts, and spot trends at the portfolio level.

White-label reports

Planned

Export attribution reports with your agency's branding. Professional, client-ready PDFs and interactive dashboards that look like they were built in-house.

Agency partner programme

Planned

Revenue share on client referrals, priority support, and co-marketing opportunities. Turn attribution into a recurring revenue stream for your agency.

Team & role-based access

In development

Assign analysts, strategists, and clients different access levels. Control who sees what data across your portfolio with granular permissions.

Onboard Your First Client This Week

No implementation project. No developer resources from the client side. Connect a Shopify store and ad platforms, then let the knowledge graph build itself.

1

Start your free trial

Sign up and connect your first client's Shopify store and ad platforms in minutes. No code, no developer resources.

14-day free trial, no credit card required.

2

See attribution in 48 hours

Historical data backfills automatically. Your knowledge graph starts building immediately, and most clients see complete attribution within two days.

All 7 models available from day one.

3

Walk clients through the graph

Show your clients exactly how their customers found them. Visual, explainable, and reconciled against actual revenue. That's the conversation that retains clients.

Plans from A$249/month per client.

Start Free Trial: Onboard Your First Client

14-day free trial. No credit card required.

Privacy by architecture

GDPR & CCPA compliant by design

Consent-per-identifier

Granular consent per client graph

Client data isolation

Zero data sharing between accounts

Cascading erasure

Automated right-to-be-forgotten

AES-256 encrypted

Data encrypted at rest and in transit

Agency Attribution Questions

Common questions from performance marketing agencies about NodeNarrative.

Can I manage multiple clients from one account?
Currently, each NodeNarrative account maps to one Shopify store. We're building a multi-client dashboard specifically for agencies (see our roadmap above). In the meantime, agencies manage separate accounts per client, each with its own login and data isolation, which many agencies prefer for data governance. Early access agency accounts will get priority migration to multi-client when it launches.
How do I explain NodeNarrative attribution to my clients?
That's the whole point. NodeNarrative uses a knowledge graph to visualise the actual customer journey, with every touchpoint mapped as a relationship, not a row in a spreadsheet. Walk your client through the graph: "This customer saw your Instagram ad on Monday, opened your Klaviyo email on Wednesday, and searched your brand on Google before buying on Friday. Here's how each touchpoint contributed." It's visual, intuitive, and reconciles against their actual Shopify revenue.
What makes NodeNarrative different from Triple Whale or Northbeam for agencies?
Three things: (1) Methodology transparency: NodeNarrative uses Shapley values and Markov chains, methods your clients can verify. Competitors use proprietary models that can't be explained. (2) Knowledge graph architecture: we map journeys as networks of relationships, revealing cross-channel interactions that flat-table tools miss. (3) Revenue reconciliation: our attribution reconciles against actual Shopify revenue, eliminating the "your numbers don't match my bank account" conversation.
Is there an agency pricing model?
We're finalising agency-specific pricing that accounts for multi-client management. Current pricing starts at A$249/month per client store. Agencies managing 5+ client accounts should contact us for volume pricing. Our upcoming partner programme will include revenue share on client referrals.
How long does it take to onboard a new client?
Most clients are fully onboarded within 48 hours. The process: (1) Connect their Shopify store (one-click, under 2 minutes), (2) Connect ad platforms via OAuth (Meta, Google, Klaviyo, 5 minutes each), (3) Wait for historical data backfill (24–48 hours). No developer resources required from the client side.
Can my clients access the attribution dashboard directly?
Yes. Each account has its own login, so you can share credentials with clients who want direct access. We're building role-based access control that will let you create read-only client logins separate from your agency admin access, giving clients transparency without the ability to modify settings.
Does NodeNarrative work for clients not on Shopify?
We're building from Shopify first because it's where the majority of DTC brands operate. Platform expansion is on our roadmap, and WooCommerce and BigCommerce are planned. If you have clients on other platforms, contact us to discuss timeline and early access.
What happens to client data if they churn from my agency?
Each client account is fully isolated. If a client leaves your agency, their NodeNarrative account and data remain theirs. You can transfer ownership or the client can continue independently. We never share data across accounts, and we support full data export and deletion requests per GDPR/CCPA requirements.
How does NodeNarrative handle privacy across multiple client accounts?
Each client account is fully isolated with its own knowledge graph, consent records, and data retention settings. There is zero data sharing between accounts. Every identifier in each client graph carries its own consent status, and GDPR erasure requests cascade through that client's graph only. Your agency can guarantee clients that their customer data is architecturally separated, not just logically partitioned.
Do my clients still need a separate cookie consent tool?
No. NodeNarrative bundles a full consent management platform with the pixel on every plan. Script blocking, Google Consent Mode v2, geo-targeted banners, preference centre, and consent audit trail are all included. For agencies managing multiple clients, this eliminates a separate CMP subscription per store (typically A$60 to A$500+ per year each). Consent decisions flow directly into the attribution model, so there are no middleware gaps or misconfiguration risks between CMP and pixel.

Give your clients attribution they can trust

Stop defending black-box numbers. Start showing clients the full customer journey: explainable models, visual graphs, and revenue that reconciles. That's how you retain accounts.

Start Free Trial View Pricing

Plans from A$249/month per client. 14-day free trial. No credit card required.