We believe marketing attribution is broken. We're building the fix.
Most attribution tools give you a number. We give you the full picture, built on mathematics that economists trust, infrastructure that scales, and a commitment to privacy that doesn't compromise accuracy.
Built on Peer-Reviewed Mathematics
Our attribution models aren't proprietary black boxes. They're built on mathematical foundations from cooperative game theory, probability theory, and graph science: methods published in academic journals and used by economists for decades.
Shapley Values
Cooperative game theory: fair credit allocation across channels, proven in economics since 1953.
Markov Chain Models
Probabilistic modelling that measures the true removal effect of each channel on conversions.
Neo4j Graph Database
Purpose-built graph infrastructure for mapping customer journey relationships at scale.
Sub-100ms p95 Latency
Optimised query paths and edge caching for real-time attribution without waiting.
95%+ Attribution Accuracy
Validated against known conversion paths using first-party data, not sampled or modelled.
GA4 tells you who scored the goal. NodeNarrative tells you who built the play.
What We Stand For
Four commitments that shape every feature, every decision, and every line of code.
Accuracy Over Vanity
We'd rather show you an uncomfortable truth than a flattering lie. Every number in NodeNarrative is backed by real data, not inflated estimates.
Privacy as Foundation
GDPR and CCPA compliance from day one, not bolted on after a breach. Privacy isn't a feature we ship; it's an architecture decision we made first.
Methodology Transparency
No proprietary black boxes. Our attribution models are built on peer-reviewed mathematical foundations you can interrogate, question, and verify.
Speed to Insight
Sub-100ms API response times. 2-4 week implementation. We believe the gap between "I have a question" and "here's the answer" should be as small as possible.
Why NodeNarrative Exists
Sholto Mcneilage
Sholto spent years immersed in the MarTech ecosystem, leading agency analytics and data teams, architecting and administering Salesforce, HubSpot & Microsoft Dynamics environments, designing end-to-end user experience and maintaining automation journeys. In all that time, he consistently experienced attribution data that failed to match reality. Every platform claimed the sale. None of them agreed. The result was complex spreadsheets, untrustworthy reports, and budget decisions that remained debated.
NodeNarrative exists because Sholto got tired of the gap between what attribution tools promise and what they actually deliver. The knowledge graph approach isn't an academic exercise; it's a highly flexible architecture designed to map the real relationships between touchpoints, respect consent at the identifier level, and still give you an answer in under 100 milliseconds.
Background
Built for Agencies
Agencies need to prove ROI across every client, every channel, every month. Your agency account is free. You only pay for client subscriptions, with volume discounts that start from your first client.
Free Agency Hub
Your agency account costs nothing. Portfolio dashboard, health monitoring, and client management included at no charge.
Volume Discounts
Route client billing through your agency and receive a single invoice with automatic discounts, from 5% on your first client up to 20% at 20+ clients.
Flexible Client Relationships
Clients choose their own plan. No lock-in: clients can decouple at any time. All data and attribution history stays with the client.
White-Label Reporting
Enterprise plans include white-label dashboards and reports branded to your agency.
Let's build better attribution together
Whether you're a Shopify merchant, a marketing analyst, or an agency, we'd love to show you what knowledge graph-based attribution can do.